Step 2: History and UK Launch Where We Came From and Where We're Going

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Active Meetings and Employee Engagement Since 2006

Since we started out back in 2006, we’ve created a strong and rapidly growing position in the events industry based on providing tools and processes that add real value to corporate events and meetings.

Experiences For any group size, powered By Tablets and Smart Phones

Our customers come from a variety of industries, with meetings and events ranging from five people up to several thousands. We pride ourselves in being able to create immersive, highly engaging experiences for both small and very large groups.

team building with Green Hat People

Our workshops and games are powered by apps on Computer Tablets during events, a unique solution that enables us to reach unprecedented levels of engagement, as well as handle logistics and collect big data from very large groups of people.

We've energized over 750,000 people

To date, more than 750,000 people have participated in corporate events using our products and services. Since 2016 our head count has doubled and we now run close to 1500 events from our 7 offices across Europe and Asia.


The Founding Partners

Two of our founders are still active in the business.

Erik Sandgren


Erik is COO and Head of Concept Development. His team provides support to franchisees and also makes sure they have all the documentation, sales material and training needed to offer their clients a superb experience. Erik also manages some of our larger clients, as we all do, to not lose track of what real clients really need. Furthermore, Erik oversees technical and product development to ensure our concept will remain world class in the future.


Niklas Tyllström


Niklas is our group CEO and makes sure everyone is motivated, happy and does their job. Niklas works closely with our Stockholm-based clients and ensures we have a steady stream of large clients in the pipeline, so that we continually learn and innovate new products for our Area Developers to sell in their respective markets. Niklas also spear heads sales of new products before they are launched across all markets.


The expansion - Sweden and Norway

In 2011, GHP decided to initiate a growth strategy through franchising. An Area Developer was recruited in Southern Sweden as a trial case of the expansion model. In 2012, contacts were initiated from Norway leading to an Area Developer agreement being signed for the Norwegian market in early 2013.

Intense Product Development and Proof of Concept

Following two years of aggressive product innovation and growth in 2013 and 2014 (30 % - 40 % year-on-year), we then achieved a true proof of concept in several markets and were ready to establish Area Developers in new markets.

Wave 2 & 3  - North London, Barcelona, Copenhagen and Singapore

In Q2 2016, we started up two Area Developers in North London and Barcelona, followed by Copenhagen and Singapore in late 2017. As things have progressed really well we are now looking for entrepreneurs in the UK, Europe and beyond with proven business capability, relevant experience and means to fund the sought growth of business operations.

The Area Developer will be responsible for establishing a limited company whose sole business will be the marketing, sales and running of the Services based on the Green Hat People Concept.

The Area Development License offer includes:
  • The exclusive rights to the marketing, sales and operation of the services in the territory.
  • The business model, know-how and accumulated experience of Green Hat People as set out in a comprehensive and detailed operational handbook .
  • Comprehensive training regarding the services, operations, marketing, sales and other key areas.
  • Marketing and web site contents.
  • CRM and administrative systems.
  • On-going development of the services and the Green Hat People Concept.

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